How can I identify phishing e-mails?

A Phishing (or spoofed) email will try to represent a well-known company such as Betfair and request personal information from you, the customer. The following are some characteristics to help you identify Phishing emails:

Common or general greetings
Many Phishing emails begin with a common greeting, such as, "Dear Betfair member". If you don't see your first or last name, be suspicious and don't click on a link or open any attachment.

A false sense of urgency
Many spoofed emails try to alarm you by claiming your account is at risk unless you update it immediately. The email may even claim that an unauthorized transaction occurred on your account, or that Betfair is updating its records and needs confirmation of your details. These are all tactics to trick you into clicking on a fake link which then opens a hoax website that encourages you to re-enter your personal and financial information.

Misspellings and bad grammar
Phishing emails often contain spelling mistakes, bad grammar, or missing words. This can be due to the fact that the email is not written in the native language of the fraudster, or because spelling mistakes help fraudsters avoid email spam filters.

Fake links
Some Phishing emails look like a company's webpage. Always check the destination of any link before you click by moving your mouse over it and examine the website address in your browser or email status bar.